Nuggets center Nikola Jokic was named the NBA’s most valuable player earlier this month, becoming the first player in team history to earn the award. Now, he has a beer named in honor of him.
Weldwerks Brewing on Monday announced it is temporarily rebranding its flagship Juicy Bits New England IPA to Sombor Shuffle. It’s a reference to Jokic’s signature move in which he performs a step-back maneuver, jumps off his right foot while shooting a high-arcing shot.
The new packaging will be available at the brewery’s Greeley taproom beginning Friday, as well some limited distribution at various liquor stores. The can features the team’s colors with a light blue background with dark blue silhouettes of a basketball and a basketball player with the No. 15 (Jokic’s jersey number) taking a shot. It also features the Nuggets’ gold and white colors in the art.
The beer comes in at 6.7% alcohol by volume and is described by the brewery as “a huge citrus and tropical fruit hop character from the Mosaic, Citra & El Dorado hops and softer, smoother mouthfeel from the adjusted water chemistry, higher protein malts, and lower attenuation.”
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It’s not the first time Weldwerks has paid homage to the Nuggets. Last September, the brewery rebranded Juicy Bits to be called “Prost Malone!” in honor of Denver head coach Michael Malone. After COVID-19 shut down the NBA season in March 2020, Malone said in a news conference, “I’m probably going to drive up to WeldWerks Brewery in Greeley, Colorado, get some Juicy Bits, get on my mountain bike and figure out how we’re going to move forward.”
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