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Meghan Markle’s 40th birthday campaign looks to have been secretly shelved, 10 months after she launched the 40×40 stunt on an unexpected public.
Last August, the Duchess of Sussex asked members of the public, as well as star-name celebs, like Stella McCartney and Adele, to donate 40 minutes of their time to “help women re-entering the workforce” following the Covid pandemic.
Meghan said at the of the scheme’s launch: “Amongst the most valuable gifts of time is also time spent in service to others knowing that it can contribute to incredible change.
“To that last point, and with my 40th lap around the sun in mind, it made me wonder: what would happen if we all committed 40 minutes to helping someone else or to mentoring someone in need?
“And then what would happen if we asked our friends to do the same?”
It was slammed a few weeks after its introduction by royal biographer Duncan Larcombe, who claimed: “It’s gone down so badly in this country.
“But it’s all about Meghan. She has left behind her a trail of devastation, on the Markle side, and now on the Windsor side.
“I don’t want to see her lecturing young mums having to go back to work from inside her $11 million LA mansion.
“This initiative is nonsense, she should be spending her time trying to build bridges with the very people that she and Harry have betrayed.”
She had originally promoted the scheme in a glitzy comedy video recorded at her home in Montecito, California.
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But there has been very little publicity afforded to the initiative, which featured Bridesmaids and Ghostbusters actress Melissa McCarthy – there have been no updates on the Archewall website, either.
Royal expert Angela Levin believes the 40×40 campaign has been dropped, telling the Sun: “I read some time back it had been quietly dropped. I think it’s very quietly gone into the dustbin.
“Most people didn’t see the point in spending time changing the way people are and it’s absurd to think you can change somebody.
“You’re not going to tell them how to do an interview in such a short time, or if someone’s low or depressed you can’t do that in 40 minutes either. It’s totally unrealistic.”
The Daily Star has approached the Duchess of Sussex for comment.
- Meghan Markle
- Royal Family
- GB News
- Prince Harry
- Thomas Markle
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