People are being urged to get in the habit of moisturising their hands after continuous washing because of coronavirus fears.
Soaring numbers are complaining of dry, cracking skin from regularly scrubbing in a bid to avoid becoming infected with Covid-19.
And fears have been raised cracks in the skin could provide another entry point for viruses.
Many say their hands now “feel like sandpaper”.
One social media user wrote: “Small tip for hand-washing re: #COVID_19: moisturise.
“Repeated hand-washing leads to dry, cracked skin. Cracks in the skin = another point of entry for viruses, bacteria, foreign substances.
“Lotion up after washing your hands.”
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Another posted: “For those of you new to the concept of hand washing: If you do it frequently enough your hands are likely to become a bit dry.
“That is what hand cream is for. You are welcome. #COVID19.”
A Twitter user wrote: "I wash my hands constantly. They feel like sandpaper all the time.
"This is the single most important thing you can do."
While one said: “Now that you all are finally washing your hands regularly, make sure you're also moisturising.”
And one Twitter user added: “We've noticed that the coronavirus increased hand washing is leaving our hands dry, cracked and sore.”
Government advice is to wash your hands after getting to work or arriving home, after blowing your nose, coughing or sneezing, and before eating or handling food.
Officials say people should do it for 20 seconds.
Health Secretary Matt Hancock said: “Washing hands regularly is the single most important thing that an individual can do.
“The government and the NHS are working 24/7 to fight this virus.”
The outbreak has also seen hand sanitiser sales skyrocket.
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