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Condom sales are surging as Brits eye a roadmap sex bonanza.
The nation is set to take the next step out of lockdown on May 17, and sales of protection have surged as more places ease their restrictions.
Market leader Durex have reported a "double-digit" increase in sales in the first quarter of 2021 compared to the first three months of last year.
Bosses of consumer goods company Reckitt reckon this trend will continue as social distancing restrictions continue to be relaxed and people have more of an opportunity to get frisky.
The firm said people were having less sex at the start of the coronavirus pandemic last year, which was due to a "manifestation of anxiety".
It said: "Relaxations of social distancing regulations resulted in improved demand for our sexual well-being products."
Earlier in April England took its latest tentative step out of lockdown.
The rules were changed to allow six people or two households to meet outside, including in private gardens.
This meant pubs and restaurants were able to reopen with outdoor service for small groups.
The next step on the roadmap will happen no earlier than May 17, and will see people of six or two households allowed to meet indoors, hotels reopening and domestic overnight stays allowed.
The sale of Durex also reportedly increased last summer after lockdown restrictions were relaxed for the first time.
During the spring there had been a sharp drop in sales as people has less sex at the start of the pandemic.
Meanwhile, Reckitt reported that health products like disinfectants Lysol and Dettol went up as shoppers' hygiene habits improved.
- In the News
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